Dough Egg™ Carton, Cole & Parks

2004 Foodservice Package Of The Year

The Wow!! Factor

Criteria: All entries in this category should be foodservice packaging that increases sales because it makes consumers say, “WOW!” Foodservice packaging that is unique, creative, and specifically designed to get consumers’ attention. It marries good physical design, great graphics, and/or technological enhancements. In a word, consumers look at the package and say, “Cool.” Additionally, all entries must be made by a representative of a foodservice manufacturing company, designer or restaurant operator.

Honorable Mentions

Dough Egg™ Carton, Cole & Parks

Donna Reeves Collins, Founder CEO

Product Description: This carton is a comprehensive packaging system that enables the purchase of a custom variety dozen, pre-formed, hand-scooped Dough Eggs, that are ready-to-bake or freeze for later enjoyment. Each cavity is numbered and cross-referenced by a custom printed receipt that utilizes POS order information, to communicate to the customer, which of their selected Dough Eggs is in each numbered cavity and their respective baking instructions. The receipt is tucked into the card/envelope, which also provides basic baking and storage instructions. This carton keeps Dough Eggs frozen in the freezer and also fits into the egg carton section of a standard refrigerator, for easy access.

Company name: Cole & Parks
Product name: Dough Egg™ Carton
Design team: Cole & Parks; S.D. Leo & Company; Micros Systems
Manufacturer: FormTex Plastics Corporation